Hi, my name is Ryan Kingslien.
My journey to owning my own business, affecting the lives of over 10,000 students and building a name for myself in my industry all started with a boss that threatened to fire me... three times.
I remember thinking, I've worked way too hard... I've studied way too long to have someone else have this much control over my life.
Then came my Do or Die moment.
Basically, my wife told me she was pregnant with our first child, now called “princess”, “Aisha”, “love of my life”...
I have an “Adi” too, whose inner voice tells him, in his own words “I don’t want to be a tiger, I want to be a dinosaur”. :)
Anyways, I felt it was now or never... so with one Amex card (with a $1,000 limit) we built our first site working 12 hours a day.
That first Online Course made $19,530 in two months and I was ecstatic.
I've since gone on to generate multiple seven figures in revenue, transform many professionals into “Influencers” and impact their life and their students life. You see the chain reaction?
Today, my business gives me the Freedom to live life on my terms. Live where I want. Focus on the things I want to focus and Surround myself with the people I want to be around.
I'm so incredibly grateful and excited to teach you how “you” can do it.
And it is Not what you think?
What is it?
Well, before I tell you, let me ask you a question:
If you've wanted to create products or an Online Course for a while...
Or if you’ve created one and not had the success you know you can…
which of these applies to you:
How much of that applies to you? Well, maybe now you know why you're stuck.
You're in the...
The Expert Mindset is a way of thinking about your work and all the things someone needs to be good at their job (it’s just not necessarily the same stuff you need to build a business.)...
In fact, it's a mindset that puts Entrepreneurs (just like you) on the path to pain, frustration, and confusion from the beginning…
And leads to a lot of wasted time & energy along the way.
The Expert Mindset has helped you build Authority in your industry but as they say in the shipping business...
Genuine Influencers are leaders.
They know that making money is easy; Making a difference is the hard part.
When you breakthrough the expert mindset and start thinking like an Influencer, you’ll get very clear on what you need to do to package, position & launch your expertise into an Online Empire.
You’ll reach more people than you ever thought possible.
You’ll make a far bigger difference than you ever dared to dream was possible.
Once you start thinking like an Influencer you’ll start acting like one too. And that’s important because…
In the beginning it can seem like it’s a high school popularity contest.
You spend your time crafting the perfect social media post to tell people about your course. You act nonchalant and casual. Then compulsively check your Instagram to see the response…
Do they like me? Did anyone comment? What did they say? Was anyone mean?
But we're Not talking about becoming a Social Media Influencer here who spends their day on SEO and keywords.
After all, every High school student eventually grows up and realizes that those who were popular aren’t necessarily successful.
Those who are successful learned that the key to success is adding lasting value to people’s lives.
I mean, can you imagine a 40 year old trying to cash in on the “success” of his high school football fame? (It doesn’t last that long.)
So why would you worry about validating yourself in the notoriously short lived attention span of social media?
Real Influencers, like entrepreneurs, understand that the key to building wealth in their life and any sort of financial freedom is to add Value to the lives of others.
While an expert may be focused on turning their knowledge into products that help people pick up a new technique or software...
Real Influencers know the key to having an Impact and Making A Difference in people's lives comes from this one thing...
The difference between Experts and Influencers really comes down to this one thing: MISSION.
Influencers have a Mission.
Experts have goals, tasks, and to-do lists.
Experts focus on their skills... their abilities... their comfort zone.
Influencers focus on pushing their comfort zone... leveraging the resources around them... and being a leader in their community.
You've probably already googled "how to launch online classes" or "online marketing". Maybe you've even bought a course or two or three...
But if you're like most experts... you're not making traction. You just can't figure out how to turn your expertise into a class or a brand that makes a difference in your life much less your prospective customers.
The problem is that learning "How" is not enough...
You've got to change the way you "Show Up" for your customers and your community.
And that comes when you discover how to turn your expertise into a MISSION to that Impacts and Changes People's Lives.
And that's EXACTLY what I'm here to do: help you PACKAGE, POSITION, & LAUNCH a business built around YOU faster and easier than you ever could on your own!
Each module in the Business Bootcamp: Influencer Method contains videos and exercises specifically created to get you out of your head and into the Action!
The First Pillar of the Influencer Method is your Mission!
It's time to pull this all together, get aligned and focus on what truly drives you.
In Module 1, you'll discover your Mission as we flesh out your mission map and create the foundation of your business.
Then once you have this information we'll...
"You are real inspiration Ryan. Your authentic and vulnerable sharing is the key, and your intellect is the vehicle/delivery system. Great job! "
The second pillar to the Influencer Method is to discover your Brand!
No one can be you and that is your power.
In Module 2 you learn the secret to unlocking your inner genius' power.
Using a series of exercises we'll identify the core elements of your brand and build your brand map.
Then once you have this information we'll...
The Third Pillar of the Influencer Method is Content, Content, Content.
Podcasts, Social posts, Blogs, Webinars... Content is the manifestation of your brand and your mission.
In Module 3 you'll explore the Influencer Method framework and identify your path to growing your audience, your reach and your impact.
We'll cover the ways the habits and the routines that you need to be a content producing machine!
With this road map it's time to...
"I don't say that lightly. I love teaching. But my approach has not been solid. There are many things you're saying that I've never heard. They seem simple and common sense, but they've never occurred to me. For example: Getting a student to a win as quickly as possible to get them addicted. When you said that, I mentally gasped. I lose a LOT of tech students because the work is difficult and time consuming. I might not lose so many if I get them some early wins. So simple, yet it had never occurred to me. That hurts my pride a little. :-) But, as I tell my karate students, getting punched isn't always a bad thing."
The Fourth Pillar of the Influencer Method is Online Courses.
The key is understanding the student's needs and knowing the outcome that matters to them most.
Discover where their outcomes meet up with your mission and your brand and you'll discover an entire ecosystem of products that you can bring to the market.
There are students for everything from coaching programs to video courses to text based courses. Think like an Influencer and stretch your possibilities as a teacher!
Once our content is 50% created it's time to start thinking about...
There are Four areas we need to focus on to create successful courses: Marketing, Payment. Delivery, & Over Delivery.
Peter Drucker said Business is two things: Marketing and Innovation. What I love about online courses is that they are built around you and your innovative way of thinking about your topic. So, you start with innovation and once you learn how to set up the marketing and delivery mechanims you life will be forever changed.
In Module 5, you'll deep dive into the essential choices you must make when setting up your course for scale.
This is one of my favorite chapters because it's the one area that has changed more than any other over the last two years.
As soon as we've made our decisions and set up our new business venture we'll...
"Great videos...I found them very easy to absorb...liked your candid delivery, and back story. Out of everything , what stuck out for me was what you said about "being of service". My struggle is the confidence part, has always been. I've been working toward being an entrepreneur for a while now, doing freelance and lots of self learning, but haven't found my foothold yet. That psychological part you also mentioned, is my biggest hurdle. I have skill, and a decent amount of experience, but am always held back by my fears (my perfectionism, which prevents me from taking risks, and overcoming failures...ultimately snuffing out any progress I've made). Looking forward to more of your videos. "
Create a Sales Funnel without coming off as a sales guy or girl...
Nobody likes being sold a good... we merely put up with it because there is no other way... Or is there...
In Module 6, we'll unpack the mystery of a strong sales funnel that increases your connection with your audience.
By Giving to your prospective students first, often and all the time you can change the dynamic and get your prospective students to ask to pay you.
With a killer sales funnel on our hands it's time to start focusing on what we are selling by focusing on the...
Prospective students don't encounter you directly. They encounter your Message.
Too many people focus on information-only approach to marketing but as the market matures and as more people enter into the online teaching space it's important to shift your focus from the Product to the Process. The Process is helps you shine and creates that Must-Have feeling in your customer.
In Module 7, we get very clear on messaging.
We'll make sure your message fits your prospects awareness of you and of the market and create a compelling message that blows past the competitions information-only approach.
At this point, we've got the funnel planned, we've got the sales page and our message crafted so it's time to...
"Love your training Ryan. You have a level of clarity at I resonate with. I have a shot at delivering a teaching product that can be instructive, fun and educational. I can't think of a single burdensome stone that was not left unturned."
The key to great marketing is something they call Education Marketing.
Most people have a hard time asking for the sale because they aren't aware of how much they have already given. In this module, you'll learn how to sequence your email, over deliver and turn making the sale into a no-brainer.
In Module 9, I'll show you my simple strategy for converting my life experiences into stories that deepen my connection with my core audience.
When you Give, Give, and Give you create reciprocity with your prospective student and all you have to Get is to Ask. The secret to wealth is to create value in other people's lives and this is where the Giver in us really shines!
"Ryan this is so so great I have done loads of marketing courses and pretty much got the website, platform social media channels and seo sorted, but it's so good to hear you doing this course as every marketing course I have done has not been in the creative field I realise that the approach is the same, but some key elements your adding such as building a closer relationship to your students really resonates with me!"
My seven module class that teaches you how to launch your first class with minimal risk using webinars..
In this course, you'll learn how I launched 100+ online classes profitably and grew my brand.
Inside WEBINAR LAUNCH FORMULA, You'll Discover:
My team has managed over one million dollars in Facebook advertising.
In this course, you'll learn how to make Facebook Ads work for you and how to scale them
Inside FACEBOOK, You'll Discover:
By the end of these 10 modules, you’ll have completely transformed the way you think and act as a creator. You’ll be ready to take on any challenge. You’ll have customers who LOVE you and the content you offer.
Act Before The Timer Hits Zero To Join The September Cohort
"The first in my life I’m feeling free and I was able to get rid off a lot of baggage on the way which I kept carrying with me for the past 10 years or so."
In The Influencer Method, you'll learn how to create successful
Online Courses built and packaged around You.
Your courses will serve your Mission, deliver your Impact and share your Influence.
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