And it Not what you think?
What is it?
Well, before I tell you, let me ask you a question:
If you've wanted to create an online course for a while...
Or if you’ve launched and not had the success you know you can…
which of these applies to you:
How much of that applies to you? Maybe, now you know why your stuck... because you're in:
Aren't you suppose to be an expert? I mean, don't people want to learn from experts?
The answer might surprise you but first it's important to say...
The Expert Mindset is a way of thinking about your work and all the things someone needs to be good at their job (it’s not necessarily the same stuff you need to be an Entrepreneur.)...
One that puts aspiring entrepreneurs (just like you) on the path to pain, frustration, and confusion from the beginning…
And leads to a lot of wasted time & energy along the way.
Hi, my name is Ryan Kingslien.
My journey to owning my own business, affecting the lives of over 10,000 students and building a name for myself in my industry all started with a boss that threatened to fire me... three times.
I remember thinking, I've worked way too hard... I've studied way too long to have someone else have this much control over my life.
Then, when my wife told me she was pregnant with our first child, I knew it was Do or Die time.
With one Amex card (with a $1,000 limit) we built our first site using Joomla and some ecommerce plugin by a UK developer that connected permissions through some sort of pinging system... Morse code?
My first class made $19,530 in two months and I was hooked!
I've since gone on to generate $6.5 million in revenue and launch over 100 courses.
Today, my business gives me the Freedom to live life on my terms. Live where I want. Focus on the things I want to focus on. Surround myself with the people I want to be around.
I'm so incredibly excited to teach you how you can do it to but the first lesson you'll need to learn is to...
Entrepreneurs are visionaries & explorers.
They know that rules are important but they also know that, in life, it's about getting results.
They take risks because they believe in their mission.
When you kick the expert mindset to the curb and start thinking like an Entrepreneur, you’ll get very clear on what you need to do to package, position & launch your online course.
You’ll reach more people than you ever thought possible.
You’ll make a far bigger difference than you ever dared to dream was possible.
Once you start thinking like an Entrepreneur you’ll start acting like one too. And that’s important because…
In the beginning it can seem like it’s a high school popularity contest.
You spend your time crafting the perfect social media post to tell people about your course. You act non-chalant and casual. Then compulsively check your Instagram to see the response…
Do they like me? Did anyone comment? What did they say? Was anyone mean?
But here’s the thing: this is your business.
High school students eventually grow up and realize that those who were popular aren’t necessarily successful.
Those who are successful learned that the key to success is adding lasting value to people’s lives.
I mean, can you imagine a 40 year old trying to cash in on the “success” of his high school football fame? (It doesn’t last that long.)
So why would you worry about validating yourself in the notoriously short lived attention span of social media?
Entrepreneurs, on the other hand, understand that this is a game that has to be learned. They know there are people far less skilled than they are making a far greater impact then they are all because those people learned how to play the game.
They understand that their job is to commit to their vision, to themselves and to launch their product.
They’re in it for the long haul and understand that every launch they do gets them closer to their goal of living life on their terms because...
You're the Expert...
But now you have to breakthrough to the Entrepreneur
And that's EXACTLY what I'm here to do: help you BREAKTHROUGH to the Entrepreneur role in your life faster and easier than you ever could on your own!
And one of the ways we're going to do that... You GET My Plug & Play PROCESSES to Package, Position & Launch your online course.
Each module in Business By You contains videos and exercises specifically created to get you out of your head and into the Action! Including detailed, done-for-you checklists & worksheets to keep you moving towards Launch Day! You just fill in the blanks... it's that easy!
The first mistake that Experts make is to build the courses around themselves.
But the truth is that the students don't care about us. They care about what they need to learn and how it will help them.
In Module 1 you learn the secret to creating courses that change people's lives.
Specifically, you'll learn how to ASK prospective students what they want to learn & how to deep-dive into their language patterns so you can custom tailor a course for their needs.
Then once you have this information we'll...
Starting out we need to learn how to Attract the right students.
This isn't a high school popularity contest. This is our business and once you step into that mindset than you'll discover a whole new way to think about your brand.
Module 2 will help you understand how to pre-frame your marketing so you're speaking to Your people.
I mean, imagine if you could stop caring about the number of likes and followers and just sharing your passion with the world.
Brand in hand, our next stop is...
Creating an online course is the exact same process as starting a business and there are a few things we need to accept...
First, it's going to get Spicy. You'll need to think on your feet and make adjustments quickly. Once you breakthrough the Expert mindset you'll blast through problems and prioritize like a Entrepreneur.
Entrepreneurs know planning is emotional. It's not about that 9:15 appointment. It's about the habits and the routines that structure your day both emotionally and productively.
We'll cover the ways the habits and the routines that you need to be a content producing machine!
With this road map it's time to...
In today's market place there are many different ways to think about course content.
Student's don't care about content, though... They care about Outcomes. What will they Get from taking your course?
When you laser focus on their outcomes you'll discover an entire ecosystem of products that you can bring to the market.
There are students for everything from coaching programs to video courses to text based courses. Think like an Entrepreneur and stretch your possibilities as a teacher!
Once our content is 50% created it's time to start thinking about...
There are Four areas we need to focus on to create successful courses: Marketing, Payment. Delivery, & Over Delivery.
Peter Drucker said Business is two things: Marketing and Innovation. What I love about online courses is that they are built around you and your innovative way of thinking about your topic. So, you start with innovation and once you learn how to set up the marketing and delivery mechanims you life will be forever changed.
In Module 5, you'll deep dive into the essential choices you must make when setting up your course for scale.
This is one of my favorite chapters because it's the one area that has changed more than any other over the last two years.
As soon as we've made our decisions and set up our new business venture we'll...
Create a Sales Funnel without coming off as a sales guy or girl...
Nobody likes being sold a good... we merely put up with it because there is no other way... Or is there...
In Module 6, we'll unpack the mystery of a strong sales funnel that increases your connection with your audience.
By Giving to your prospective students first, often and all the time you can change the dynamic and get your prospective students to ask to pay you.
With a killer sales funnel on our hands it's time to start focusing on what we are selling by focusing on the...
Prospective students don't encounter you directly. They encounter your Message.
Too many people focus on information-only approach to marketing but as the market matures and as more people enter into the online teaching space it's important to shift your focus from the Product to the Process. The Process is helps you shine and creates that Must-Have feeling in your customer.
In Module 7, we get very clear on messaging.
We'll make sure your message fits your prospects awareness of you and of the market and create a compelling message that blows past the competitions information-only approach.
At this point, we've got the funnel planned, we've got the sales page and our message crafted so it's time to...
The key to great marketing is something they call Education Marketing.
I love marketing my online courses because they key to being successful is simple: teach people what's important in your topic and then give it to them for free!
The Giver in me always enjoys this part the most!
When you Give, Give, and Give you create reciprocity with your prospective student and all you have to Get is to Ask. The secret to wealth is to create value in other people's lives and this is where the Giver in us really shines!
This stage could be done after the emails but since it's much harder to edit video I like to lock those down first and then move onto the...
I love writing! It's the back door to someone's brain. Once they are reading your words in their head then you have a chance to make a difference in their lives.
However, knowing what to write can be a difficult process and often leads to emails that ask, ask, ask and never truly give.
In Module 9, I'll show you my simple strategy for converting my life experiences into compelling emails that deepen my connection with my core audience.
After all, most people have a hard time asking for the sale because they aren't aware of how much they have already given. In this module, you'll learn how to sequence your email, over deliver and turn making the sale into a no-brainer.
With this last peice of the puzzle in place we're ready to get this party started and focus on the...
It's that Time!!! Launch Day!
Together, we'll manage the crazy roller coaster ride that is lauching your online course! Once you know what to expect you can relax and enjoy the ride.
In Module 10, I'll prepare you for the launch, the nerves, the "oh shoot, that's a 404 page!" problems... and show you how to have fun through it all.
You're going to kill it! I know it! But it's important to remember that one launch is just the beginning. You have a lifetime of launches to iterate, get better, and improve your results.
By the end of these 10 modules, you’ll have completely transformed the way you think and act in your business. You’ll be ready to take on any challenge. You’ll have customers who LOVE you and the content you offer.
You'll be able to download and read four e-books I've written for you:
I'll share with you the resources and pointers I use daily to create awesome copy for my website and emails. I'll even share with you a checklist that I created for myself based on how I do what I do.
Build A Business Creating Online Courses Today.
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Launch Your Own Online Courses! I've launched almost 100 online courses and generated $6.5 million in revenue and I'd like to teach you how.
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